During the French occupation in the early 19th century, everyone had to pick a surname. In 1812 the Douwe Egberts family chose De Jong as their family name. The company, however, became well-known as Douwe Egberts instead of Egbert Douwes. It is probably because Douwe Egberts ensured sales expansion at the regional level. His father remained dedicated to the shop in Joure which means he was only locally known.