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Kenco Coffee Rebrand - A bold new logo & pack design

Coffee expert Jacobs Douwe Egberts (JDE) Professional has unveiled, new brand positioning for its Kenco Coffee Company, complete with a bold new logo and pack design. The new branding brings to life the expertise and history of the Kenco Coffee Company, driving high quality in the instant coffee market.

Kenco has a rich heritage, firmly grounded in high quality coffee served out of home. In the 1920s two coffee farmers returned to London from their coffee plantation in Kenya, they saw a fantastic opportunity to take their high quality coffee to wealthy Londoners.

Will there be any change in taste?

Don’t you worry, this change is purely related to the packaging; there is no change in how your favourite Kenco coffee tastes.


In 1923 we brought our first coffee over to the UK from Kenya and “The Kenyan Coffee Company” was established.

Over the years, the name has been shortened to “Kenco” and we remain true to our roots and continue to be proud to deliver great quality coffee which also does good.

Now, over 90 years later, with our new look we are now celebrating our history: we wanted to take Kenco firmly back to where it started and further highlight its heritage, hence the new name “Kenco The Coffee Company”.

Two of our Favourites


Cleverly combined instant coffee with finely milled beans, for the unmistakable taste of freshly ground coffee, in an instant.

Shop Kenco Millicano

Smooth Roast instant Coffee

Passionate about what goes into your cup. Kenco responsibly source the finest beans, expertly blending them for a smooth, full-flavoured experience.

Shop Kenco Smooth
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